Mitsubishi Logisnext Finland Oy
Mitsubishi Logisnext Finland Oy is a subsidiary of the international Mitsubishi Logisnext Europe B.V. (MLE) group. The company designs, manufactures, and delivers high-tech logistics solutions, including a wide range of forklifts, container carriers, transfer cranes, transport robots, automated warehouses, and warehouse management systems (WMS). The parent company, Mitsubishi Logisnext Co., Ltd., is headquartered in Japan with annual revenue of €3.72 billion and a global workforce of over 11,400 employees.
Partnership Built on Expertise and Flexibility
Mitsubishi Logisnext Finland set out to revamp its corporate and employer brand and began evaluating partners for the design and implementation of its new online presence. After several rounds of discussions, a strong foundation for collaboration was established. In addition to technical expertise, Mediasignal stood out for its flexibility and deep experience in brand communication.
The goal was not just to create a new website, but to deliver a compelling visual and strategic message that would support the company’s evolving brand identity and employer image. At the same time, structural changes in the market raised a number of questions that the new messaging needed to address.
Instantly Communicating the Core of the Business
The key objective of the new website was to convey a fresh, modern, and high-tech professional image at a glance. Distinctive visual elements, bold ideas, and a hint of surprise were all welcomed into the design process. The end result is a clear and contemporary website that underscores MLE’s reliability and invites potential new talent to explore the company further.
Rather than focusing solely on products or customer cases, the site’s core messages were tightly aligned with Mitsubishi Logisnext Finland’s role as a key planning and manufacturing unit within the global Mitsubishi Logisnext Group. Products, services, and integrated solutions were showcased in visually engaging highlights, complementing and modernizing the full story of the company.