Advance Team Oy
Advance Team provides services in business acquisitions and Corporate Finance PLUS, offering expertise in mergers and acquisitions, financial solutions, corporate restructuring, and generational transitions. The company has been a trusted advisor in business transactions for over 20 years.
A Meeting Place for Business Buyers and Sellers
Yritysovi.fi is a platform maintained by Advance Team, where users can browse businesses for sale, read the latest news on business transactions, and explore relevant insights related to M&A.
The site enables targeted searches based on location, revenue, price range, and industry. Detailed information about businesses for sale is available through an integrated Assently e-signature and identification service, which verifies the identity of the person requesting access.
In addition to the public site, Yritysovi includes a customer-specific Extranet, available to Advance Team’s clients upon login. This secure portal allows customers to track the progress of their engagements in real time, step by step.
As part of the project, Advance Team’s corporate website (advanceteam.fi) was also redesigned and rebuilt on WordPress alongside yritysovi.fi.
High-Quality Leads Through Marketing Automation
Advance Team aimed to enhance its marketing efforts and deliver high-quality, sales-supporting customer communications.
To support this, we integrated the Mautic marketing automation platform into both of Advance Team’s websites.
With this solution, Advance Team can offer free downloadable guides to visitors on topics such as selling or buying a business, succession planning, financial solutions, and restructuring.
Lead generation is further supported through customized forms placed across the sites, tailored to the company’s various service areas.