Finnish Grocery Trade Association (PTY)
The Finnish Grocery Trade Association (PTY) represents both retail grocery businesses and foodservice wholesalers operating in Finland. Its member companies cover approximately 96% of the Finnish grocery market.
Bringing a Trade Association’s Website Up to Date
The PTY website is not primarily targeted at consumers or retail customers. Instead, it serves journalists, policymakers, civil servants, retail professionals, researchers, and others with a professional interest in the grocery trade. Visitors typically seek factual information, statistics, and research data—not a continuously updated news stream.
“It was important for us to have a well-functioning resource bank and an archive-style newsroom where users can easily find familiar statistics and studies that are updated monthly or annually. These cover key data on sales, market share, and the overall grocery trade sector,”
says Mari Mattila, Communications Manager at PTY.
Making Research and Statistics Easily Accessible
PTY’s scope of work spans a wide range of topics—from alcohol sales and pharmaceutical distribution to rural shop networks, product safety, and age-restriction monitoring to food taxation.
“People usually visit our site to find information about a specific topic, so we wanted to make that content as easy to access as possible. The most viewed content includes age restriction guidelines and regularly updated statistics, so we paid special attention to how these are presented and organized,”
Mattila explains.
A Clear and Secure Area for Member Guidelines
The site also includes a restricted-access section used by retail stores. This area contains PTY’s official self-monitoring guidelines, including store-specific instructions that support compliance with the Finnish Food Act.
A key requirement for the project was ensuring that the extensive content—spanning dozens of text-based pages—could be migrated from the old site to the new one without changes, maintaining both structure and logic exactly as before.
