Dahl Oy
Dahl Oy is a wholesale distributor of HVAC products, infrastructure solutions, and industrial piping. The company operates in over 300 locations across the Nordics, Estonia, and Lithuania, and is part of the global Saint-Gobain Group.
Automatic brochure generation is a powerful application of document automation technology. It enables fast, scalable content production—especially for companies that require frequently updated or customized brochures.
By leveraging existing source data—such as product details, technical specifications, images, and pricing—companies can automatically generate ready-to-publish brochures. This eliminates the need for manual design work, saving time and resources while minimizing the risk of human error.
Automating Brochures for Dahl’s Altech Product Line
The Challenge
Dahl had all its product information stored in a PIM system, but brochures for the Altech product line were created using an InDesign-based automation solution. This process was resource-heavy, time-consuming, and required significant consulting support. Dahl needed a simpler, more efficient alternative for brochure layout and publication.
The Solution
Mediasignal developed an automated generation process that allows brochures to be produced and published in all desired channels with a consistent brand look—without any manual effort.
The process pulls product data—such as names, descriptions, features, and product hierarchy (including HVAC codes)—from the PIM. This data is then combined with predefined templates and formatting rules, aligned with Dahl’s brand guidelines and brochure structure. The final brochure is produced as a PDF and automatically distributed to publication channels.
“We’ve now fully automated the production and maintenance of brochures for our private label products. Updates flow smoothly through the PIM, and the brochures are instantly ready to go,”
says Rosa Kuusipalo, Development Specialist at Dahl.
Automated Publishing to Cloudinary
The automation includes an integration with Cloudinary. The brochure generation process runs automatically once per day, after which the system publishes the materials directly to Cloudinary. From there, the brochures are pulled into channels like the website, mobile app, and e-commerce store.
Automatic brochure generation improves content consistency, ensures brand alignment, and frees up internal resources. It also enables quick, accurate brochure creation at scale.
The Result
The outcome is a fully automated process that requires no manual input. Brochures are generated and published across digital channels via Cloudinary.
“We used to face several bottlenecks in publishing brochures. Now, once the correct data is in place in our PIM, the brochures are essentially already finished and distributed across our channels. Even last-minute updates can now be pushed quickly and effortlessly thanks to automated generation,”
Kuusipalo concludes.
