Digital Asset Management and Brand Management (DAM)
Digital Asset Management (DAM) provides companies with a centralised and powerful tool for streamlining processes and managing digital assets.
Why do we need digital asset management?
The purpose of DAM is to ensure that your organisation’s asset management processes are agile and efficient. Digital asset management saves time on marketing activities and duplication of effort by having all your organisation’s digital assets in one place and always accessible, whether you’re working in the office, remotely or on the road.
Thanks to its hierarchical structure, the cloud-based software scales from single-site content up to dozens of multi-brands and thousands of users. You can limit the visibility of your assets by IDs, roles or login employees easily with AD authentication.
Manage the brand and take care of it
When you store your brand materials in our digital asset management software, you ensure that they are always the latest and up-to-date versions.
Build customer loyalty and brand awareness consistently. With a single source of brand materials, you can confidently share them with the world, knowing that your story will always be told right, no matter who is telling it.
What kind of company needs a DAM?
- Lots of manageable material such as images, logos, videos, documents
- Material storage is fragmented: on “D-drives” of computers, OneDrive, PIM, ERP, emails…
- Ease of editing and distribution to different audiences, considering language versions
- It is not always possible to be sure of the latest version of the material
- The need to enrich the assets with metadata
- The management and distribution of assets is a major drain on marketing and sales resources
- It is important to ensure the accuracy of the assets in the right distribution channels
- The importance of getting assets to market quickly
What can be done with DAM?
- Enrichment of material with metadata
- Mass processing of digital assets
- Various conversions from original assets, manually or automatically
- Clear division of assets by categorisation
- Restriction of accessibility by usernames, roles or AD authentication
- Sharing directly or via a collection basket to email or links
- Photo editor for image editing
- Management of image permissions (GDPR)
- Analytics on asset usage and downloads
- Workspace for processing assets before publication
- Artificial intelligence functions for even more efficient digital asset management
- Transfer window for receiving materials
- Ready-made integrations with feed® PIM and Akeneo PIM
- Ready-made integrations with e.g. Adobe software and Microsoft 365
- Comprehensive APIs for system integrations
ImageBank X takes digital asset management to a new level
We offer ImageBank X DAM as a solution for digital asset management. The service is a cloud-based and browser-based software, and its content and layout can be tailored to your organisation’s needs and brand. ImageBank X meets the accessibility requirements of WCAG 2.1 level AA as defined by the Digital Services Act.
ImageBank X is a comprehensive service that allows the user to focus on the essentials. We take care of everything else: keeping ImageBank up to date with platform technology, security, performance and usability. Ongoing service customers get access to the latest version of ImageBank.
ImageBank X is a completely domestic software developed by Mediasignal for almost 20 years.
The service is being actively developed and has a clear development plan. We develop the product together with our customers and it is used every day by thousands of members of different organisations and their stakeholders.
Easily connect to your Product Information Management (PIM) system
The integration between the PIM system and ImageBank X connects two of the most important functions for suppliers and resellers: Product Information Management (PIM) and Digital Asset Management (DAM). Managing product data and assets couldn’t be easier.
We provide all the solutions and services you need for comprehensive and secure asset management, whether it’s product information, digital assets or brand materials.
ImageBank X Independent, DAM intelligent development project
The goal of the project is to further develop a media bank solution tailored for businesses and communities, incorporating new and innovative features. Read more about the project.
Book a free ImageBank X demo on Teams
