The Best PIM Solution Starts with Thorough Market Research
When a company recognizes the need for centralized, efficient product information management, acquiring a Product Information Management (PIM) system often becomes a strategic priority. This need typically arises when existing processes are no longer efficient — product data may be scattered across multiple systems, leading to outdated or inconsistent information, slow updates, and manual work.
These challenges slow down information flow, increase the risk of errors, and make it difficult to keep product data current — directly impacting agility, competitiveness, and the customer experience. Finding the right PIM solution is essential. But how do you make the right choice?
Why It’s Worth Exploring a Broader Range of PIM Solutions
Does your PIM shortlist only include the most well-known names in the market? A familiar brand might feel like a safe bet — but limiting your search could mean missing out on a solution that better fits your needs.
A broader market scan could reveal platforms that are more tailored to your business requirements, offering better long-term value, lower costs, and improved scalability.
Three Key Things to Consider in Your PIM Evaluation
When assessing PIM solutions, keep these three critical factors in mind:
1. Evaluate Cost Efficiency – Not Just Licensing
Well-known PIM systems often come with a high price tag. While initial investment costs may seem reasonable, high monthly licensing or user-based fees can turn into a long-term burden — diminishing the overall ROI.
Newer market entrants can offer more cost-effective options without compromising on functionality. One strong example is FeedPIM, a Nordic solution gaining traction in Finland thanks to its exceptional cost efficiency and rich feature set.
2. Examine Features and Scalability
While many businesses share common PIM goals — like centralizing product data or enabling multichannel publishing — each company has unique requirements for how data should be managed, enriched, and integrated.
Some need a lightweight system for centralized content management. Others require a solution that handles complex data infrastructures, advanced integrations, and robust data governance tools.
It’s essential to ensure the system you’re considering aligns with your current needs — and can scale with you in the future. Collaborate with your implementation partner to evaluate various usage scenarios and plan for future process adjustments or growth.
3. Look for a Competitive Edge in Flexible, User-Driven PIM Solutions
Finland’s PIM landscape is evolving rapidly, and new solutions are emerging that offer greater flexibility, cost control, and user-centric development.
Unlike traditional platforms that focus on global market demands, these newer systems prioritize user feedback, adapting roadmaps based on real customer needs. This allows businesses to influence feature development and receive updates that genuinely match their workflows.
With a future-ready PIM system, companies can stay focused on their core business, knowing their solution will adapt alongside them. A proactive and experienced partner ensures your system stays optimized through ongoing maintenance and development.
Thorough Market Research Is Key to PIM Success
Conducting a comprehensive PIM market evaluation is critical to finding the right fit. During this process, gather use cases, test multiple platforms, and compare both technical capabilities and cost structures.
Don’t settle for familiar names by default — cast a wide net and make sure all viable options are included in your comparison. Taking the time now prevents costly missteps later.
At Mediasignal, we’ve supported digital business development for over 25 years. We handle the full lifecycle of PIM projects — from requirements gathering to implementation, support, and continuous improvement.
Book a free Teams meeting and let’s talk about your needs.
Mediasignal is a software development company with over 25 years of experience as a partner in digital business. We offer a wide range of digital services designed to meet the business-driven needs of our clients.