System Integration in Practice – What It Means and How to Do It Right
System integration refers to the process of connecting different systems, software, and technologies so they work together seamlessly. Effective integrations enable smooth data flow between systems, streamline business processes, reduce manual work, and improve data quality.
In this blog, we’ll explain what system integration actually means, why it’s worth the investment, and how integrations are implemented in practice.
Why Is System Integration Important?
Most organizations use a variety of systems, such as:
- ERP (Enterprise Resource Planning)
- CRM (Customer Relationship Management)
- PIM or PDM (Product Information/Data Management)
- E-commerce platforms
- Financial and accounting systems
Each system has its own role — but without integration, they don’t “talk” to each other. This often leads to:
- Manual data handling
Information has to be transferred manually between systems, increasing workload and the risk of errors. - Fragmented data
The same data may be stored in different systems, leading to inconsistencies and outdated information. - Inefficient operations
Lack of real-time information slows decision-making and weakens the customer experience.
System integrations solve these challenges by connecting the dots and automating data flows across your tools and platforms.
How Are System Integrations Done?
While system integrations are essential, the implementation approach depends on your organization’s needs and current IT infrastructure. The process starts by defining the integration goals — what needs to be achieved and why.
There are two main approaches:
Point-to-Point Integrations
A point-to-point integration connects two systems directly. It’s a simple, cost-effective solution for straightforward data flows — such as transferring customer data from a CRM to an ERP.
iPaaS Integration Platforms
For more complex needs, an Integration Platform as a Service (iPaaS) is often the better choice. Platforms like Frends enable:
- Complex data transfers across multiple systems
- Event-driven process automation
- Centralized monitoring and management
Frends iPaaS is Mediasignal’s preferred platform due to its scalability and flexibility. It supports automated data transfers, advanced workflows, and custom-built APIs — all tailored to the organization’s needs.
Phases of an Integration Project
At Mediasignal, we implement system integrations through a structured, step-by-step process:
- Monitoring & Maintenance: We ensure ongoing performance and reliability.n.
2. Needs Assessment & Preliminary Study: We map existing systems and identify integration needs.
3. Requirements Definition: We define integration goals and outline data flows.
4. Implementation Method Selection: We choose the right model – point-to-point or iPaaS.
5. Development: We build the integrations in collaboration with your team.
Benefits of System Integration
Smartly executed integrations offer numerous business advantages:
- Time and cost savings, as routine tasks are minimized and errors reduced
- Greater efficiency through automation and reduced manual work
- Faster decision-making with real-time data availability
- Improved data accuracy, leading to better customer experiences
What’s Next?
If your organization needs an integration solution, we’re here to help. With over 25 years of experience as a digital business partner, Mediasignal helps you assess your current situation and implement the right integration strategy to support your goals.
Book a free Teams meeting — let’s discuss your needs!
Mediasignal is a software development company with over 25 years of experience as a partner in digital business. We offer a wide range of digital services designed to meet the business-driven needs of our clients.