The customer feedback received confirms the chosen direction of development
In late spring 2019, Mediasignal commissioned a market and customer experience survey targeted at a limited customer base, focusing on obtaining an unbiased view of customer satisfaction. It also provided an illuminating insight into, among other things, the step-by-step functionality and quality of the service process.
The survey, commissioned in the spring, is part of Mediasignal’s brand renewal programme. The survey was carried out by an external research company. The respondents answered the survey anonymously.
Results support the strategic direction
According to the survey, Mediasignal has been very successful in serving its customers. Particular satisfaction was expressed with the management and outcome of projects, professional problem-solving skills and rapid response to even the most demanding customer enquiries. The immediacy and friendliness of the staff was also perceived as a positive factor contributing to the quality of service.
They also welcomed suggestions for improvement. The importance of business planning and communication with the customer was highlighted. Wishes to explain the content and scope of services were also noted on the improvement list.
“The survey gave us valuable information from our customers about us and the effectiveness of our services, which we will use to improve our operations,” says Toni Pato-Oja, CEO of the Mediasignal Group.
The development process continues
The study commissioned in the spring is part of a series of studies that will continue later this year. It is also integral to the company’s strategic business planning and future development work.
