Finnish Grocery Trade Association

The Finnish Grocery Trade Association protects the interests of grocery trade and foodservice wholesales in industrial political decision-making.

Guess the Age campaign

Mediasignal designed and implemented for the Finnish Grocery Trade Association the nationwide campaign Guess the Age. The Guess the Age campaign concerns the member companies of the Finnish Grocery Trade Association, which represent about 98% of Finland’s grocery trade market.

17 or 29?

The campaign package included campaign materials intended for grocery stores and the campaign’s Facebook competition site allowing to test whether the user can correctly guess the age of people with youthful looks.


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Sami Hakimsan

Director | Client Solutions |
Strategic Communications