Ostinato Oy is a sheet music shop set up by music students in 1979. Ostinato specialises in classic music, but its extensive product range also includes sheet music for jazz, pop and folk music, as well as music literature. Ostinato serves its customers online and in its store next to Töölöntori in Helsinki.
Modernisation of the online store
Mediasignal’s and Ostinato’s collaboration began when Ostinato sought a partner to modernise its online store solution so that it would support and work seamlessly together with the brick-and-mortar store.
The online store plays an important role in business
The new look was expanded to news materials.
The online store was integrated into the ERP system and the extensive product range and product availability are automatically updated onto the online store. Particular attention was paid to purchasing functions and usability so that purchasing would be as intuitive as possible for users.
The concept and look of the online store were updated during the project. Communicative points were also created for Ostinato in the form of tag lines used actively in different sections of the site.
The new look and concept were also expanded to Ostinato’s news, for which Mediasignal has also delivered print materials.
“We are very satisfied with the new look and feel of our website, which feels entirely like our own. From the very first meeting our minds were put at ease as we felt that Mediasignal understood us and wouldn’t sideline us with a preconceived idea that was foreign to us. ”
-Pia Antikainen, Ostinato
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