Jussi Salovaara

Mediasignal decided to update its own website as part of its rebranding process. We wanted to freshen up our website’s visual appearance and better present our design skills. From a content perspective, we have aimed to communicate our vision and the practical action taken to achieve it. Our vision is in the customer’s business.

We have designed and implemented hundreds of web services for our customers over three decades. Still, delivering our own child into the world was something of a learning curve. The experience helped us to further develop the consulting side of our content management in customer projects.

My own role was to make the vision and preliminary content shaped during brand work eligible for publication. At the same time there was also my work as a designer-developer and the technical implementation process to take care of. Finishing the text content was only possible with the help of pre-made page templates, a site structure and navigations. The length and format of the text had to be brought into line with the look of the site. The story must hold integrity from the front page to the various topic landing pages.

Allocating responsibility in a project like this that is carried out in addition to your own work is perhaps more important and more difficult than in our customer projects. The customer’s wishes guide us more clearly than the fragmented collective opinion of twenty Mediasignal employers. The modernisation of the web service is however the best possible opportunity for us to summarise our vision and to introduce ourselves to outsiders – hopefully to new customers, but also to potential recruits and to our friends and relatives. “What is it you actually do there at Mediasignal?” This!

Here are my tips for smooth content management in a web service project:

1. Involve decision-makers in good time and allow them to have an influence now, but not perhaps in a month’s time.

2. Allocate responsibility for topics and the related content: If an issue is important to someone, that person will be enthusiastic and write about it professionally.

3. Too little attention is paid to images. Choose pictures that are relevant to the topic and avoid a stock photo feel.

4. Avoid repetition in titles and text – this happens too easily.

5. Decide on the order in which things are to be presented and then ensure that links are logical so that your story comes together coherently and allows people to find what they’re looking for.

And here it is, our baby:

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